Forty Eight Percent...

Seems that 2010 is a crossover time for both genetically modified laboratory animals (vs regular) and PC game distribution (downloads equal other sources). Personally, I'm no advocate of animal suffering, but continued increases in the volume of testing is only to be expected as the rate of scientific progress accelerates.

Links:

[1] http://www.bbc.co.uk/news/science-environment-10774409

[2] http://www.rockpapershotgun.com/2010/07/21/whee-downloads-now-48-of-pc-game-sales/

On Christopher Nolan's "Inception"

Despite the glaring synopsis similarities, “Inception” was more like “Ocean's Eleven” than “Paprika” (2006 - recommended). The film has some promise, real world insight wise, and artistically: there are some small sparks of imagination, but they are doused as Christopher Nolan cements the plot into a simple, audience friendly concept.

+ First Thoughts (simulations, memes and strange loops):

It has rigid levels of dreams within dreams: 5 minutes of real world time dilates to an hour in dream, with the same factor applying to a dream within a dream, and so on down. This doesn't ring true: yes, I've dreamt I've woken up, while still asleep, but that is because any known concept can appear in dreams, it does not literally imply the existence of another level of (un)consciousness.